Lead Angular Engineer, MarTech - Engagement & Subscriptions

As Lead Angular Engineer for Marketing Technology (MarTech), you will provide hands-on technical leadership for experiences that improve subscription conversion, retention, and member engagement at Cricut.

You will guide technical delivery and contribute production code across web, Windows, and macOS desktop applications. Working with Angular and TypeScript, you will build capabilities that connect customer behavior with relevant messaging, personalized experiences, and subscription offers.

Responsibilities:

• Lead technical design, development, and delivery for engagement, subscription, and MarTech initiatives while contributing production code.
• Build reusable Angular components and experiences for onboarding, subscription discovery, offers, trials, upgrades, and retention.
• Develop and maintain integrations with Braze and supporting customer data systems to enable segmentation, personalization, in-app messaging, and coordinated customer journeys.
• Create shared components and configurable capabilities that help Marketing launch, test, and refine campaigns efficiently.
• Collaborate with Product, Marketing, and Analytics to define customer events, profile attributes, and success measures, ensuring reliable instrumentation and consistent measurement.
• Implement A/B tests, feature flags, and controlled rollouts; validate tracking and use results to improve customer experiences.
• Partner with backend and platform engineers on API contracts, data flows, and consistent behavior across web and desktop applications.
• Maintain application and integration quality through automated testing, release validation, monitoring, and resolution of production and data-quality issues.
• Deliver accessible, performant, and maintainable experiences that respect customer consent, communication preferences, and data-handling requirements.
• Mentor engineers, lead code reviews, guide architectural decisions, and improve development and testing practices.

Qualifications:

• 5+ years of professional software development experience, including substantial hands-on experience building production applications with Angular and TypeScript.
• Demonstrated technical leadership, including mentoring engineers, guiding implementation decisions, and delivering initiatives across team boundaries.
• Strong proficiency in JavaScript, HTML, CSS, and modern frontend development practices.
• Experience designing reusable, testable components and maintaining large, evolving applications.
• Experience integrating frontend applications with APIs, third-party services, or SDKs.
• Experience implementing product analytics or customer event tracking, including validating data quality and troubleshooting instrumentation.
• Experience with automated testing and selecting appropriate unit, integration, and end-to-end coverage.
• Strong problem-solving and communication skills, including the ability to translate business objectives into practical technical solutions and explain tradeoffs to technical and nontechnical partners.

Preferred Qualifications:

• Hands-on experience integrating Braze or a similar customer engagement platform, including customer events, profile attributes, and personalized messaging.
• Experience supporting Subscription, Engagement, Growth, or Lifecycle Marketing teams.
• Experience building onboarding, subscription, trial, upgrade, purchase, or retention experiences.
• Experience implementing A/B testing and feature flags and using results to improve conversion, retention, or customer engagement.
• Understanding of how customer identity, behavioral events, and profile attributes support segmentation and personalization.
• Experience delivering web-based experiences within Windows or macOS desktop applications.

Additional Information: At Cricut, we take care of our people. Enjoy competitive Medical, Dental, and Vision coverage, a 401(k) match, generous PTO, tuition reimbursement, and a yearly lifestyle stipend to support your wellness and passions.