Description
We are seeking a Head of SMB Segment Marketing to oversee one or more teams of segment lead marketing professionals, managing their day-to-day activities, including staffing, workflow, and budget management.
The successful candidate will guide the development of marketing plans in collaboration with global marketing and go-to-market marketing functions and ensure alignment with business priorities, goals, and strategic frameworks.
Key Responsibilities:
- Oversees one or more teams of segment lead marketing professionals, directing their day-to-day activities including staffing, workflow, and budget.
- Develops marketing plans in partnership with global marketing function and go-to-market marketing functions.
- Guides the development of multiple marketing plans aligned with business priorities, goals, and strategic framework by business units and category.
- Drives execution of the go-to-market OPEX budget by conducting risk assessments and opportunity assessments, and identifying investment opportunities.
- Oversees the development of RAD marketing objectives and strategy for specific segments or verticals.
- Leads establishment and monitoring of key performance indicators (KPIs) to measure the success and effectiveness of segment-specific initiatives.
- Guides design and development of sales intelligence dashboard to feed account selection strategy using available insights, segment dashboard, and sales inputs/prioritization.
- Applies expert subject matter knowledge, shapes knowledge base across businesses, functions, or regions, and provides strong leadership, driving change initiatives and monitoring performance goals.
- Performs talent management responsibilities including recruitment, performance management, coaching and career development.
Education & Experience:
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 10+ years of job-related experience or 8-10 years of management experience, preferably in marketing, sales, or a related field.
Knowledge & Skills:
- Analytics
- Business Development
- Business Marketing
- Business To Business
- Customer Relationship Management
- Data Analysis
- Demand Generation
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Communications
- Marketing Management
- Marketing Strategies
- Product Marketing
- Project Management
- Salesforce
- Social Media
- Thought Leadership
Cross-Org Skills:
- Customer Centricity
- Prioritization
- Resilience
- Team Management
- Strategic Thinking
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