Description
We are seeking a Field and Partner Marketing Manager, Canada to lead high-impact Field Marketing while providing strategic marketing guidance and co-marketing mentorship to Canadian Channel Partners.
The successful candidate will drive integrated, full-funnel campaigns and Account-Based Marketing (ABM) activations, leveraging analytics, intent data, and AI tools to identify opportunities and optimize performance.
Responsibilities include:
- Developing joint Go-To-Market strategies with Channel Partners
- Driving audience acquisition for premier events
- Managing budgets, vendors, compliance, and ROI
The ideal candidate will have:
- 5+ years of B2B Marketing experience across field marketing, demand generation, customer marketing, or partner/channel marketing in the technology sector
- Demonstrated experience using data analytics and modern AI-driven tools to develop, implement, and refine marketing strategies that support sales pipeline goals
- Proven track record of cross-functional collaboration with sales teams and channel partners
- Bachelor’s Degree in Marketing, Business Administration, Communications, or equivalent practical experience
- Project and budget management skills with the ability to prioritize multiple concurrent initiatives and analyze return on investment in a fast-paced environment
Preferred qualifications include:
- Solid understanding of the Canadian IT and enterprise landscape
- Hands-on experience with Account-Based Marketing (ABM) platforms and Salesforce (SFDC)
- Proficiency in marketing automation platforms (e.g., Eloqua, Marketo) and modern marketing technology suites
- Outstanding storytelling and messaging skills
- Bilingual proficiency in English and French
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