Director Go-to-Market Strategy, Segmentation and Operations

At Bayer, we're visionaries driven to solve the world's toughest challenges and strive for a world where 'Health for all, Hunger for none' is a reality.

As a Director Go-to-Market Strategy, Segmentation and Operations, you will report directly to the Executive Director Field Force Deployment, Targeting and Incentives and play a strategic leadership role in shaping, operationalizing, and optimizing the commercial go-to-market execution framework across U.S. Pharma brands.

Your primary responsibilities will include:

• Leading the design, implementation, and evolution of go-to-market models that maximize field impact and align with business strategy, resource constraints, and market conditions;
• Managing quarterly updates and structural changes by assessing business trends, volume shifts, and competitive pressures;
• Providing strategic oversight of deployment plans, ensuring recommendations are grounded in data, operationally feasible, and clearly communicated to field leadership;
• Driving cross-functional alignment with Customer Engagement, Data, and Field Operations to ensure go-to-market changes are properly integrated into systems, processes, and field guidance materials;
• Developing and maintaining forward-looking segmentation and targeting strategies that align to brand objectives, therapeutic context, and customer insights;
• Serving as a strategic advisor to brand squads, Customer Engagement, and cross-functional partners;
• Evaluating segmentation effectiveness through ongoing analytics and performance monitoring;
• Translating strategic insights into executable field actions by partnering with analytics, Customer Engagement, and Field Operations;
• Redesigning and automating the roster management process to eliminate manual dependency, improve accuracy, and accelerate turnaround times;
• Leveraging AI to revamp field resource/toolbox platforms, elevating usability, interface design, and overall experience for field teams;
• Building AI-enabled vacancy analyses and field force impact assessments that allow rapid evaluation of territory gaps and scenario modeling for coverage decisions;
• Partnering with Transformation/AI teams to identify, prioritize, and scale automation opportunities across key deployment and operations workflows;
• Collaborating with cross-functional partners to design a streamlined communication process/platform that reduces noise, increases clarity, and prioritizes the highest value content;
• Translating complex, highly technical or analytical information into simplified, consumable formats that enable better decision-making by field personnel;
• Acting as a key liaison across Customer Engagement, Brand Strategy, Data, Reporting, and Field Operations to ensure alignment, anticipate needs, and drive seamless commercial execution;
• Ensuring operational readiness for launches, market events, and major organizational shifts by aligning stakeholders, identifying interdependencies, and coordinating execution plans;
• Surfacing emerging opportunities, challenges, and field insights early and working collaboratively with cross-functional teams to address them proactively.

Required qualifications include:

• Bachelor's degree;
• Experience in pharma/biotech, commercial operations, analytics, or related fields;
• Subject matter expertise in go-to-market platforms and territory alignment technologies;
• Strong analytical capability with advanced Excel mastery;
• Strong understanding of segmentation, targeting, and go-to-market models;
• Ability to lead cross-functional initiatives;
• General understanding of Sales Incentive Compensation and how go-to-market strategy, targeting, and segmentation inform IC design, measurement, and field engagement;
• Exceptional communication skills.

Preferred qualifications include:

• Experience with automation/AI-driven solutions;
• 7+ years of experience in pharma/biotech, commercial operations, analytics, or related fields;
• Advanced degree.

In terms of compensation, employees can expect a salary between $177,600-$266,400, plus additional compensation such as a bonus or commission. Benefits include healthcare, vision, dental, retirement, PTO, sick leave, etc.