Description
As part of our Field Marketing team, you'll plan, execute and report on global and regional campaigns that drive pipeline growth. For global campaigns, you own the French activation, turning global messaging into a local narrative that lands with our audience. For local campaigns, you align with local leadership and GTM priorities to generate demand and commercial impact.
Your 12-Month Journey - During the first 3 months: You'll immerse yourself in our platform, ICP, messaging, data dashboards and workflows. You'll start running smaller campaign activities and support ongoing initiatives.
- Within 6 months: You fully own campaign activations in France and run multi-channel campaigns independently. You experiment, evaluate and optimize based on data, while working closely with Sales to ensure strong follow-up and conversion.
- After 1 year: You are the go-to person for campaigns in France and share accountability for marketing-sourced pipeline. You influence campaign direction, propose new plays, and help shape how we grow in France.
What You'll Be Doing -
- Turn global campaigns into local activations (80%) working within our global campaign framework alongside our central functions
- Develop and execute local campaigns (20%) aligned with GTM priorities in France
- Write and localize campaign copy for the French market (emails, ads, landing pages, social posts)
- Drive local event activation and webinars in France, in partnership with our Sales team
- Own the French campaign calendar, timelines and outcomes
- Track campaign performance through dashboards and reports, and improve based on data
- Ensure a coherent lead handover and follow-up flows with the Sales team
What You Bring -
- Extensive experience in B2B campaign management (preferably in SaaS or tech)
- Strong written and verbal communication skills in French (minimum C1 level or higher) and English (minimum B2 level or higher)
- Proven track record of planning, executing and optimizing multi-channel campaigns end-to-end
- Comfortable working with performance dashboards and translating insights into action
- Strong experience with HubSpot (you can build campaigns, workflows, lead nurturing and dashboards)
- Strong sense of ownership and the ability to drive alignment across stakeholders
- Curiosity, initiative, and a proactive approach to learning and improving
- Nice to have: Experience in the HR space – you understand the terminology, challenges and buying dynamics
What We Offer -
- Flexible working within our international team environment
- Diverse and international team environment
- €1,500 annual learning budget + 2 dedicated learning days
- Pension scheme & fitness subscription
- 25 vacation days + approximately 9 RTT days + 2 wellbeing days
- Work from anywhere for up to 4 weeks per year
- Apple MacBook and all the tools you need to succeed
- Home office budget
For more fresh new jobs, check out yubhub.co.