Description
As a Brand Marketing Intern, you will work on understanding and gathering consumer insights and market research, along with punctual sell-out analysis, specifically what drives TOM awareness, brand salience and sales data.
You will work closely with the Senior Brand Manager to contribute to the annual business plan by executing brand, advertising, new products and packaging initiatives whilst ensuring the brand is portrayed in the right way.
Your responsibilities will include:
- Consumer Insight and Market Research: turning data into compelling insights, devising and implementing research, and collecting data through various methods
- Advertising and Creative: creating branding and through-the-line communication for specific marketing projects
- Brand Management: contributing to brand-related projects and trade marketing
- Consumer Activation: ensuring successful execution of events and product-related consumer activations
- Product and Packaging Innovation: supporting product launches and creating new limited-edition special cans or multipacks
Requirements:
- University student or young worker
- Bachelor's Degree in Marketing
- Good knowledge of FMCG brand marketing landscape
- Initial practical experience in understanding competitor activity and consumer behaviour
- Excellent communication skills, analytical ability, commercial acumen, and interpersonal skills
- Flexible and unconventional thinking
- Very good Office skills
- High standard of integrity with a passion for the brand and commitment to Red Bull values
- English language: written and spoken
Benefits:
- Monthly internship allowance: €800 + meal vouchers
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