Brand & PR Manager

We are looking for an experienced Brand & PR Manager to join our team at The Hoxton in Barcelona. As a key member of our team, you will play a crucial part in creating and developing the most exciting, vibrant and culturally connected destination in the city.

You will report to the General Manager and lead our brand communications and partnership strategy, with a strong focus on F&B. Your responsibilities will include:

• Developing and executing the brand communications and partnership strategy for The Hoxton in Barcelona
• Concept and drive the strategy for the new restaurant space, looking at how we make noise at launch and then create a ‘must-visit’ strategy for locals and in-house guests
• Generating content and managing our local restaurant social media channels with strategic input from our central comms team and support from a brand coordinator and potentially from an agency
• Delivering against the room and restaurant/bar commercial targets and working closely with the F&B operations, sales and revenue teams on ideas, offers and packages to achieve them
• Creating a strong and vibrant lobby culture to attract guests and make them loyal to the brand
• Developing a strong, smart and creative programming to develop La Cava space along with strong local or global partnerships
• Driving innovative thinking that delivers on brand and business goals
• Owning the guest journey (Hotel, F&B, The Apartment), ensuring every touch point is on brand and delivering personal and innovative experience
• Managing our local PR strategy, working with The Hoxton European PR team to ensure the hotel, restaurants, bars and event spaces are always top of mind for media and influencers
• Building a community of loyal Hox guests and fans – Hox Friends, Social Influencers, local professionals and opinion leaders
• Developing local partnerships and activations in the hotel and city that reach new audiences and help to position the brand in a new market
• Being responsible for local communications, including writing and creating emails and delivering local content for our editorial platform, The Localist on The Hoxton website
• Managing the local annual marketing and graphic design budgets, working with the GM to plan, track and manage all spend
• Creating design briefs for any and all local collateral and campaigns to submit to our central Ennismore graphic design team

We are looking for someone who is proactive and creative, able to work independently but also collaboratively as part of a team. You must be fluent in Spanish and English, with additional languages being highly valuable. You should have experience and connections in Barcelona's foodie scene, with the ability to build awareness, reputation and hype for our new destination restaurant.

In return, we offer a competitive salary and eligibility to participate in our discretionary bonus scheme. You will also have the opportunity to lead the Brand function for an exciting hospitality concept that is relatively new to Barcelona and Spain, and to join an innovative, fast-growing, international group that’s committed to not just building new hotels but building a global brand.