AVP, Product Marketing

You will play a pivotal role in shaping how insurance products are positioned, communicated, and brought to market.

As the commercial orchestration lead, you will bring together Product, Brand Marketing, Distribution, Training, and other key stakeholders to deliver compelling customer propositions and integrated product launches.

Key responsibilities include:

• Translating product strategy and complex product features into compelling customer value propositions, market positioning, and sales narratives.
• Establishing the overarching product positioning and master messaging framework to ensure clear and consistent communication across channels.
• Leading the development of integrated ATL and BTL product marketing and campaign strategies, considering customer needs, competitive dynamics, and business objectives.
• Defining and coordinating the complete suite of customer-facing launch materials, ensuring alignment with relevant regulatory and compliance requirements.
• Aligning Brand Marketing, Product, Training, Distribution, and other cross-functional teams around a coordinated product launch strategy and execution plan.
• Consolidating overall launch readiness, identifying dependencies, and proactively escalating unresolved risks or issues.
• Ensuring consistent product positioning and messaging across advertising, sales materials, digital content, videos, training materials, and launch events.
• Monitoring market trends, competitor activities, and evolving customer needs, and recommending timely actions to strengthen product competitiveness.
• Leading post-launch performance evaluation, identifying opportunities for improvement, and optimizing marketing strategies and campaigns based on market and business results.
• Partnering with senior leaders and cross-functional stakeholders on campaign proposals, product value propositions, and key marketing decisions.
• Managing external marketing vendors in the development and update of product and campaign materials, and supporting effective campaign communication to the agency force.

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related discipline.
• Minimum 10 years of progressive experience in product marketing, including at least 5 years in a managerial or leadership capacity.
• Strong knowledge of insurance products, industry trends, and competitive dynamics.
• Demonstrated product marketing expertise, with the ability to translate complex product features into clear, differentiated, and compelling customer propositions.
• Strong understanding of regulatory requirements relating to insurance marketing and customer communications.
• Proven ability to develop and execute integrated marketing strategies and work effectively across multiple channels and stakeholder groups.
• Experience in campaign management would be an advantage.
• Strong analytical, research, and problem-solving capabilities, with the ability to synthesize information from multiple sources and make sound commercial decisions.
• Strategic and creative thinker who can balance customer needs, competitive considerations, financial constraints, and broader business objectives.
• Strong stakeholder management and influencing skills, with proven experience aligning diverse cross-functional teams and senior stakeholders.
• Ability to operate effectively in a fast-changing market environment, manage competing priorities, and respond quickly to emerging opportunities and challenges.
• Excellent presentation and communication skills, with strong written and verbal proficiency in English and Chinese.
• Excellent proficiency in Microsoft PowerPoint, Word, and Excel.

Benefits:

• 5-day workweek
• Attractive salary
• MPF
• Group life and group medical insurance
• Excellent career development opportunities