Agency Segmentation and Campaign Development Lead

You will drive the development and execution of agency segmentation, incentive, recognition and sales campaign strategies to strengthen agency engagement, sales momentum and performance across key producer segments.

You will lead end-to-end planning and delivery of agency campaigns, incentive programs and engagement initiatives, translating business priorities into creative and impactful agency propositions and experiences.

Responsibilities:

• Own agency segmentation and campaign development: formulate targeted strategies, incentive mechanics and recognition programs for different producer segments, and continuously refine them based on business needs and performance insights.
• Lead execution and performance management: manage campaigns and large-scale agency initiatives from concept, communication and stakeholder alignment through implementation and post-campaign review, ensuring quality execution and measurable business impact.
• Drive collaboration and team capability: engage internal and external stakeholders, manage vendors and competing priorities, and coach team members to strengthen productivity, capability and overall impact.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, Finance or a related discipline.
• Solid experience in insurance, financial services, agency/channel development, sales management, incentives, campaigns or marketing, preferably with exposure to life insurance agency distribution.
• Proven experience in leading projects and working with senior stakeholders; people-management or team-development experience is preferred.

Preferred skills:

• Strong business and agency acumen, with the ability to translate sales objectives and segmentation insights into effective incentive, recognition and engagement strategies.
• Excellent project and stakeholder management skills, with demonstrated ability to lead complex initiatives and collaborate effectively across functions.
• Creative, analytical and results-oriented, with strong communication, negotiation and problem-solving capabilities and the ability to manage multiple priorities in a fast-paced environment.