Description
The Assistant Manager - Brand and Content for Studio Marketing, Integrated Marketing (Philippines) manages the end-to-end brand and content marketing campaigns of global titles released in Philippine cinemas by The Walt Disney Company.
Responsibilities:
- Develop and implement marketing campaigns that drive widespread awareness and strong preference for studio/theatrical titles from Disney, Pixar, Marvel, Lucasfilm, 20th Century Studios, and Searchlight Pictures released in the Philippines
- Manage the full campaign lifecycle of global studio titles, from positioning and audience-specific messaging to tactical executions, performance monitoring, and post-release evaluation
- Drive budget management and efficiency across multiple studio titles, ensuring measurable return of investment
- Partner effectively across Integrated Marketing and cross-functional teams to maximize synergy and impact for studio titles
- Drive strategic collaboration with agencies, optimizing efficiency, creativity, and measurable impact across campaigns
- Champion the Disney Difference and Disney's values, ensuring all campaigns and team practices reflect the highest standards of creativity, integrity, and inclusivity
Requirements:
- Minimum five years of experience in brand and content marketing, preferably in a related industry
- Strong experience in developing and managing content marketing campaigns with execution experience across the marketing mix
- Strong relationship building skills, flexible and adaptable, able to collaborate, influence and persuade at all levels of an organization, both internal and external
- Demonstrates drive for superior results and ability to manage multiple projects and budgets simultaneously in a dynamic, fast-paced environment
- Excellent interpersonal, communication and presentation skills