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From the employer's careers site First seen 2 Nov 2026

Commercial Brand Lead for MASH/ALD Assets

GSK Durham, North Carolina senior full-time

The employer hasn't listed a salary.

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Description

We are seeking a Commercial Brand Lead for MASH/ALD assets, serving as the primary U.S. commercial authority for the broader Hepatology/Immunology pipeline and portfolio.

The role has end-to-end accountability for pipeline strategy from early development through launch readiness and lifecycle management. You will own and shape the commercial strategy for MASH/ALD assets as they progress through development toward potential commercialization.

Key Responsibilities:

  • Serve as the commercial and Brand Lead for MASH/ALD assets, owning and shaping the commercial strategy and leading cross-functional commercial planning and launch-readiness activities.
  • Own U.S. pipeline and portfolio strategy for Hepatology/Immunology assets, establishing the commercial vision and prioritization logic that guide investment and launch-readiness decisions.
  • Define and deliver U.S. market analyses, competitive assessments, and commercial assumptions, informed by Medical-owned clinical development plans, health outcomes strategies, and financial valuations.
  • Serve as the single point of accountability for U.S. commercial input at early stage-gates, representing the voice of U.S. HCPs, patients, and payers in development decisions.
  • Build and own the pre-launch commercial foundation for priority Hepatology/Immunology pipeline assets, including input to the target product profile, positioning hypotheses, customer segmentation frameworks, and initial value proposition development.

Portfolio Strategy, Insights, and Market Understanding:

  • Lead U.S. portfolio and lifecycle strategy across in-line and pipeline Hepatology/Immunology assets, ensuring consistency across brand strategy, commercial objectives, and Medical-owned strategy.
  • Develop market maps for the current and future Hepatology/Immunology portfolio, accounting for customer and patient needs, financial impacts, and the evolving healthcare landscape.
  • Create and implement portfolio strategies in partnership with global counterparts, including U.S.-specific initiatives as needed.

Governance, U.S. Commercial Authority, and Business Partnership:

  • Develop and maintain deep expertise in the brand narrative, disease landscape, competitive dynamics, and customer segments for priority assets.
  • Work alongside U.S. Health Outcomes, Medical Affairs, and Market Access to maintain a working command of the clinical, health outcomes, and economic evidence supporting brand value positioning and early payer strategy.
  • Evaluate and recommend innovative go-to-market models for Hepatology/Immunology medicines.

Financial and Operational Management:

  • Own the pipeline and portfolio strategy budget, including market research, competitive intelligence, and pipeline analytics as needed.
  • Collaborate with Forecasting & Finance to ensure an accurate outlook for U.S. Hepatology/Immunology launches, develop financial assumptions for pipeline assets, and identify additional value opportunities.

Leadership and Organizational Capability:

  • Provide strategic leadership across pipeline strategy and early commercialization, establishing clear direction, high standards, and effective ways of working across cross-functional teams.
  • Set and maintain high standards for analytical rigor, commercial thinking, and stakeholder engagement, influencing partners to translate complex scientific and market data into commercially grounded recommendations.

Cross-Functional Leadership and Collaboration:

  • Collaborate with senior leaders across U.S. business units, Global Therapy Areas, Therapy Area Research Leaders, Medical Development Leads, Forecasting & Finance, Health Outcomes, and Business Development to establish portfolio and pipeline priorities.
  • Lead cross-functional commercial planning for MASH/ALD and build and maintain strong relationships with Brand Leads, Medical Affairs, Market Access, and Commercial Leadership.

Requirements:

  • Bachelor's degree in Marketing, Business, Life Sciences, or a related field.
  • Minimum of 10 years of experience in pharmaceutical, biotech, or healthcare roles.
  • In-line brand marketing or brand management experience, ideally as a Brand Lead in specialty pharmaceutical or biotech.
  • Experience with HCP- or patient-administered specialty medicines.
  • Experience owning commercial strategy for pipeline and/or in-line assets.
  • Experience leading cross-functional portfolio and/or pipeline initiatives.
  • Direct people leadership experience, with a track record of developing talent and building high-performing teams.
  • Must be willing to relocate to Durham, North Carolina.

Skills

Required

  • Brand Marketing
  • New Product Strategy
  • Medical Affairs
  • Market Access
  • Insights and Analytics
  • Portfolio Strategy
  • Leadership

Nice to have

  • Advanced degree (e.g., MBA, master's degree)
  • Hepatology/Immunology marketplace experience
  • Leadership in portfolio, pipeline, or new product strategy
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