Description
Join the team empowering the world to design at Canva, a rapidly growing company with a mission to make design accessible to everyone.
As the Performance Marketing Specialist for Poland, you will be the analytical media expert that partners closely with our creative strategist and broader marketing team in Poland to drive great incremental returns on our media investments.
Responsibilities:
- Own day-to-day media buying, optimisation and pacing across multiple channels in Poland.
- Translate Poland's priorities into concrete strategy and plans.
- Set the media mix, lead budget allocation review processes and own the experiment roadmap.
- Partner with the Data team to run incrementality studies, interpret and calibrate our MMMs.
- Translate performance data into clear creative insights.
- Actively manage creative rotation.
- Evaluate audience segmentation, targeting, and bidding strategies.
- Work closely with creative team to maximise Tiktok Content Suite.
- Level up creative cohort analysis.
- Lead formulation, implementation and learning cycles through CRO initiatives.
- Improve performance marketing systems and workflows.
Requirements:
- Proven hands-on experience in media buying and budget management.
- Strong optimisation mindset and confidence making data-driven decisions.
- Proven experience collaborating with creative teams.
- Cross-channel growth mindset.
- Familiarity with MMM, lift studies, and incrementality testing.
- Experience with creative testing frameworks.
- Experience working iteratively with a creative team.
- Comfortable working cross-functionally in a remote, multi-market environment.
- Full proficiency in English and Polish.