Description
The Senior Manager, IT Strategic Integration & Digital Commercialization serves as a key bridge between IT and the business, ensuring digital products, solutions, and capabilities are aligned with enterprise strategy and commercialization priorities.
This role leads cross-functional collaboration to shape digital demand, prioritize initiatives, support product enablement and launch, and drive strategic growth through innovation.
The role acts as a trusted single point of contact for business stakeholders, translating business needs into scalable technology-enabled solutions from ideation through requirements, roadmap development, funding alignment, and delivery oversight.
Key Responsibilities:
Strategic Integration
- Align digital commercialization efforts with organizational strategic goals to support cohesive growth and market presence.
- Partner with business and IT leadership to integrate digital products into broader business strategies and ensure alignment with existing offerings and initiatives.
- Develop and apply frameworks to assess the strategic impact of digital products on market position, competitiveness, and long-term business objectives.
- Advocate for the value of digital products and capabilities across the organization, helping foster a culture of innovation and digital transformation.
Innovation and Growth
- Identify, assess, and help develop new business opportunities, partnerships, and innovation pathways that expand the value and reach of digital products.
- Contribute to growth strategy development through digital innovation, customer insight, and market-informed recommendations.
- Evaluate emerging business needs and industry trends to inform future digital investments and priorities.
Product Development, Enablement, and Launch
- Collaborate with product development and delivery teams to ensure digital solutions align with business requirements, customer expectations, and commercialization objectives.
- Oversee planning and execution of product launches, including go-to-market coordination, readiness planning, and promotional support.
- Develop sales enablement tools, training materials, and supporting resources to help commercial and business teams effectively position and sell digital products and services.
- Ensure commercialization efforts are supported by strong business cases, appropriate sizing, and clear success metrics.
Stakeholder Engagement and Portfolio Leadership
- Serve as the primary liaison between IT and the business group for digital commercialization and demand management activities.
- Build and maintain trusted relationships with key stakeholders across business, division, area, and enterprise functions.
- Own digital demand orchestration, prioritization, and roadmap development.
- Drive prioritization decisions across functions and support funding allocation processes with operating committee members.
- Partner with Division, Area, or EO leadership to shape project portfolios, oversee program delivery, and resolve escalated issues.
- Partner with IT teams to improve solution delivery, optimize business processes, and advance productivity and automation objectives.
Primary Metrics
- Percentage of projects requiring rework
- Percentage adoption of newly developed capabilities within business groups
- Percentage of projects accurately sized, budgeted, and supported by a robust business case at time of review
- Business stakeholder satisfaction