Description
We are seeking a Field Marketing Specialist to join our team in Canada. As a Field Marketing Specialist, you will be responsible for aiding in the planning and execution of Red Bull's field marketing initiatives, with the mandate of creating the most locally relevant face of our global brand.
Responsibilities:
- Own recruitment, training, and management of a team of university students to make Red Bull an integral and relevant part of a student's life.
- Coach, motivate, and mentor Student Marketeers to ensure a consistently positive consumer experience.
- Develop and implement a regional marketing plan to grow the regional business through local relevance.
- Establish relationships with Opinion Leaders and influencers who are credible scene leaders in aspects of sport and culture across the region.
- Manage key external partners and stakeholders to increase product trial and awareness.
- Create and maintain a strong connection within media in the region.
- Expertly manage a group of Student Marketeers to enable excellence in their performance throughout the year.
- Work alongside HQ teams in both Marketing and Sales to best leverage regional and national initiatives in the field.
- Develop a strong business plan that pays into the business, developing brand love and reach.
- Implement Image Driving Distribution to ensure Red Bull product is at arm's reach to consumers.
- Support all programming across the regional field marketing team.
- Day-to-day operations and logistics, including regional warehouses, product and inventory management, fleet management.
- Ongoing reporting through business intelligence systems to maintain, analyse, and leverage regional insights and data.
- Effective budget management and forecasting for Consumer Collecting, regional events, activations, and travel.
Requirements:
- 2+ years of event marketing experience.
- Proven background in negotiation, partnerships, and budget management.
- Strong understanding of sports and culture landscapes.
- Strong written, presentation, and verbal skills with attention to detail.
- Strong analytical and strategic skills.
- Strong leadership, initiative, and communications skills.
- Ability to meet strict and demanding deadlines.
- Strong prioritisation and organisation skills, solutions-based.
- Proficiency in MS Office (Excel, Word, PowerPoint).
- Ability to lift 25lbs.
- Valid full Driver's License.
- University or college graduate, ideally with a Bachelor's Degree in Marketing, Events Management.
The expected annual base salary range for this position is $73,150 to $80,850.