Traffic and Creative Operations Manager

The Traffic and Creative Operations Manager supports the Senior Manager, APAC Creative Operations by ensuring work moves efficiently through the in-house agency.

The role provides operational execution across traffic management, workflow coordination, capacity planning, delivery tracking and day-to-day stakeholder communication.

Working within the Creative & Content Operations team, this role translates agreed priorities, governance and ways of working into clear workflows, schedules and delivery actions across Creative Services, Video Production and marketing stakeholders.

It maintains visibility of work in progress, identifies bottlenecks and resourcing risks, and escalates issues with practical options for resolution.

The role supports the Senior Manager with operational reporting, budget tracking, external partner coordination, contract administration and implementation of agreed process and tooling improvements.

Responsibilities

• Coordinate the day-to-day movement of creative work from intake through delivery across Creative Services, Video Production and marketing, applying agreed priorities, workflow standards and realistic timelines.
• Maintain a single, accurate view of work in progress, including scope, owners, dependencies, capacity, delivery risks and key stakeholder expectations.
• Lead quarterly, monthly and ongoing capacity planning by preparing demand, workload and capacity views for review by the Senior Manager and relevant team leads.
• Maintain intake quality with the creative traffic operations team ensuring briefs are complete, clear and appropriately scoped, and support requestors with project setup, timelines, approvals, handovers and workflow guidance.
• Identify bottlenecks, resourcing risks and delivery changes early; escalate issues with practical options and coordinate agreed actions across concurrent projects, campaigns and multi-market rollouts.
• Support the implementation of approved workflow, tooling, automation and process improvements, while providing delivery coordination and stakeholder follow-up that reduce day-to-day friction for creative teams.

Budget Tracking and Contract Administration

• Maintain operational trackers for approved budgets, committed spend, actuals and forecasts across freelancers, suppliers and external agencies.
• Prepare budget updates and flag variances, risks and emerging requirements to the Senior Manager and relevant Finance stakeholders; budget ownership and financial accountability remain with the Senior Manager.
• Coordinate purchase orders, statements of work, renewals, milestones and other contract documentation in partnership with Procurement, Legal, Finance and relevant stakeholders.
• Provide administrative and tracking support for contract management, without owning commercial negotiation, supplier selection or final contractual decisions.

Reporting and Operational Visibility

• Maintain accurate workflow, workload, capacity, delivery and budget tracking information for operational reviews and decision-making.
• Prepare regular reporting inputs, dashboards and summaries for the Senior Manager and relevant stakeholders, highlighting risks, trends, dependencies and actions.
• Support established governance rhythms by coordinating agendas, updates, actions and follow-up from operational meetings.
• Provide reliable data and practical observations to support the Senior Manager’s agency reporting, planning and performance discussions.

Success Measures

• Efficient and consistent movement of work through the in-house agency, from intake through to delivery.
• High visibility and accuracy of work in progress, priorities, timelines, dependencies, team capacity and delivery risks.
• Effective coordination of workload, resource allocation and scheduling within agreed priorities and capacity plans.
• Reduction in workflow bottlenecks, scheduling conflicts, rework and avoidable delivery delays.
• High-quality briefing and smooth onboarding of work into the agency workflow.
• Accurate and timely budget tracking, forecast inputs, spend visibility and contract administration support.
• Reliable day-to-day coordination of approved freelancers, suppliers and external agencies.
• Clear, timely and actionable reporting inputs that support the Senior Manager’s planning, governance and performance discussions.
• Positive stakeholder feedback regarding communication, visibility, coordination and delivery support.
• Effective operational coordination of major campaigns and large-scale, multi-market delivery activity.