Description
Job Description
As a Brand & Shopper Manager - Whisky at Diageo, you will play a crucial role in bringing assigned brand plans to life in Korea to capture consumer, customer, and culture opportunities.
About the Role
Reporting to the Category Manager, Korea, you will be responsible for developing and executing brand strategies, managing brand financials, and leading cross-functional teams to drive business results.
Key Responsibilities
- Develop brand goals, ambitions, and annual plans by analyzing market trends, consumer insights, and competitor activities
- Manage brand financial figures, product portfolio, and budget management
- Lead annual campaign delivery to reach target consumers effectively and efficiently
- Develop brand creatives, media assets, and content plans that align with brand strategy and category direction
- Define BTL/shopper strategy, design guardrails, and customer-ready briefs for POSM, promo packs, GWP/VAP, and gifting
- Collaborate with internal and external team members, agencies, partners, and suppliers to deliver projects on time and on budget
- Coordinate and participate in public relations, culture, advocacy, and influencer efforts to strengthen brand relevance and demand
- Lead analysis and understanding of business variables, monitoring competition, industry, and consumer trends
Requirements
- 7+ years of experience in Marketing, Brand Management, Integrated Marketing Communications, or relevant consumer/commercial roles
- A genuine passion for brands, culture, and consumers, with curiosity to understand how people choose, shop, and engage across different occasions and channels
- Hands-on ownership and positive energy to turn plans into campaigns, briefs, assets, and activation materials
- Strong learning agility and growth mindset; shopper, digital, retail media, luxury/premium, or alcohol experience would be advantageous
- Comfortable with numbers and performance, with the ability to track A&P, sales/brand performance, and post-evaluation learnings
- Collaborative, resilient, and organised, with good communication, creative thinking, and project management skills
- University degree required, fluent in English