Description
We are seeking a Manager, Brand Communications to develop and execute communications strategies for brand marketing initiatives, including new product launches, occasions campaigns, and consumer activations. The successful candidate will have 5+ years of communications experience with high-profile brands or agency account management, a track record of delivering results against tight deadlines, and strong planning, prioritization, and project management competencies.
Responsibilities:
- Develop communications plans for brand marketing initiatives, driving cohesive messaging to maximize reach and engagement.
- Craft impactful messages across third-party earned channels, managed, and owned media channels to enhance and solidify brand image.
- Cultivate and maintain strong network of traditional and earned social media contacts.
- Identify the appropriate media amplification channels for each project or campaign.
- Generate media coverage from product and brand-centric stories that capitalize on news moments.
- Create communications tools, including editorial, photos, or other graphical means to illustrate the brand and product in earned media.
- Collaborate with the content team on ideating and commissioning video content for 3rd party earned media channels.
- Pitch media and secure consistent earned coverage for the brand, products, and occasions campaigns.
- Maintain systems to track, optimize, and forecast campaign successes.
- Produce plan and recap presentations that will be shared among key stakeholders.
- Support team in maintaining a calendar of all product launches, occasion campaigns, and consumer activations.
Benefits:
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement