Description
We are looking for a Social & Digital Media Manager to lead the social media strategy for Red Bull UK Brand & Product. The successful candidate will be responsible for growing the organic viewership of Red Bull UK on social media, managing budgets, and developing innovative social content concepts.
Responsibilities:
- Lead the social media strategy for Red Bull UK Brand & Product, ensuring activity supports wider marketing objectives, brand campaigns, and commercial priorities.
- Translate brand and product plans into engaging, social-first content that brings product launches, key moments, and campaigns to life.
- Partner with Brand, Product, Culture Marketing, Media Network, and Insights teams to identify opportunities, amplify activity, and deliver impact with consumers.
- Drive the growth of Red Bull UK's owned social channels, increasing reach, engagement, followers, and organic video views across key platforms.
- Develop platform-specific content strategies and use audience insights, trends, and performance data to optimise content and accelerate growth.
- Act as the guardian of Red Bull UK's social media presence, ensuring all content aligns with brand guidelines, tone of voice, and creative standards.
- Manage social media budgets effectively, ensuring investment supports strategic priorities and delivers maximum impact.
- Lead relationships with agencies, creators, and production partners, driving strong collaboration and best-in-class creative output.
- Lead the development of innovative social content concepts and campaigns that drive engagement, conversation, and brand affinity.
- Manage projects from ideation through to execution, ensuring delivery against agreed timelines, objectives, and budgets.
- Track performance, report on results, and turn insights into actionable recommendations that strengthen future activity.
- Develop digital mechanics that engage consumers with a campaign message, either on Red Bull’s website or third-party apps and platforms.
- Oversee the build and management of website content for brand campaigns, product launches, and product pages.
Requirements:
- Experience delivering millions of views across a high-reach network of channels for an FMCG brand, publisher, broadcaster, creator, or content producer.
- Understand and explain what drives organic virality.
- Experience launching FMCG products via social media and driving high organic virality.
- Experience of all major social platforms, including YouTube, TikTok, Instagram.
- Experience pitching and launching new social media channels.
- Ability to ideate and create viral social media content (with examples).
- Proven experience of achieving significant growth for social platforms (with examples).
- Innovative, creative, and entrepreneurial mindset – with a hunger to break the internet.
- Strong written communication and accuracy, with a keen editorial sense.
- Experience in building and nurturing online communities.
- Confident in presenting a strategic vision that influences key decision-makers.
- Experience in shooting, editing, and publishing.
- Experience in agency management.
- Experience of analytics and reporting.
- A determination to experiment and try new things before anyone else.