Description
The Business Manager will support the Consumer Products Commercialization (CPC) team in developing and implementing sales and marketing plans to build the brand and franchises, increase awareness, favourability, and purchase of Disney entertainment and product offerings, and ultimately help accelerate business growth in Hong Kong and Macau.
The principal role of the position includes driving sales targets and implementing specific marketing programs that are aligned with the agreed strategies for the responsible franchise with business teams. This requires working closely with all Business Units and corporate functions, while keeping abreast of the market landscape and development.
Key Responsibilities
- Drive sales targets and implement marketing plans for CPC to build equity and sales of responsible franchises
- Work with cross-functional teams to drive synergy, marketing, and consumer messaging for all franchises across TWDC divisions
- Maximize key sales, marketing, and promotional partnerships by identifying multiple business opportunities across the team and IP portfolio
- Develop customised sales and marketing materials, including pitch kits, sell-sheets, and sizzle and video content
- Work with divisional and corporate research teams to ensure CPC-Hong Kong has the appropriate metrics, analytics, and consumer insights to make effective strategic decisions to drive brand and franchise growth in each market
Working Relationships
- Internal: CPC, DI, TV, Studio, HKDL, Publishing, SHDR, TDS, WDI Hong Kong Marketing Team, and other corporate functions
- External: Licensees, digital, corporate, organisational partners, event, media, and social agencies
Requirements
- Bachelor's degree in Business Administration, Marketing, Management, or a related field from a top university
- 6+ years of experience in sales, brand development, and promotions in multi-national Fortune 100 companies or leading regional IP companies
- Strong sales track record
- Experience working in driving cross-border or import business
- Strong network with leading retail chains and/or e-commerce platforms or advertising agencies preferred
Core Skills
- Mature, self-motivated manager with a strong partnership mindset
- Sales and numeric savvy and strong sense of entrepreneurship
- Strong planning and problem-solving skills
- Outstanding sales and presentation skills
- Great knowledge of HK, Greater China, or regional consumer trends
- Professionalism and integrity, a team player, performs well under pressure
Other Requirements
- Excellent verbal and written English and Cantonese and Mandarin communication skills
- Strong project management across multiple marketing disciplines
- Demonstrated success in building relationships across all levels of an organisation
- Proficient in computer skills (Excel, Word, PowerPoint, digital media editing)