Description
We are seeking a highly skilled Principal Associate, SEO/GEO Marketing Strategist to join our Consumer Bank Marketing team at Capital One. As a leader in the field, you will play a critical role in developing and executing comprehensive organic visibility strategies that bridge traditional search engine optimization (SEO) with emerging generative engine optimization (GEO).
Key Responsibilities:
- Manage digital marketing agency partnerships, ensuring effective communication and strategy execution
- Develop and implement holistic organic visibility strategies, maximizing brand presence across search engines and AI chat interfaces
- Conduct advanced keyword, entity, and conversational query research to inform content roadmaps
- Translate technical site audits into actionable briefs for Site Ops/Content teams, ensuring optimal crawlability, indexability, and schema markup implementation
- Drive initiatives to establish and amplify brand E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
- Regularly audit existing content libraries to identify performance decay and optimize legacy pages
- Translate complex data into actionable strategic pivots, utilizing performance analysis reports and monitoring tools
- Partner with cross-functional teams to ensure SEO/GEO best practices and architectural considerations are integrated into digital initiatives
- Stay up-to-date with search engine algorithm updates, AI search rollouts, and changing LLM behaviors
A great candidate will:
- Be able to translate complex data into clear narratives, tailoring messages to diverse audiences
- Anticipate external and internal needs, designing solutions that elevate the end-user experience
- Build trust and consensus across partner teams, utilizing subject matter expertise and data
- Thrive in ambiguous environments, connecting dots across the organization to frame problems and devise solutions
- Successfully navigate a matrixed organization, making decisions and delivering work
- Balance near-term execution with long-term strategy, demonstrating integrative thinking
Basic Qualifications:
- Bachelor's Degree or military experience
- At least 4 years of digital marketing experience
- At least 4 years of experience using G-Suite
- At least 4 years of experience with Google Analytics and Google Marketing Platform products
Preferred Qualifications:
- Experience in agile marketing principles
- 5+ years of digital marketing experience
- Experience working with Google Search Console, Data Studio, STAT, or SEMRush
This role is designated as a hybrid position, requiring adherence to Capital One's hybrid policy regarding required on-site presence.
The minimum and maximum full-time annual salaries for this role are:
McLean, VA: $120,800 - $137,900 Wilmington, DE: $109,900 - $125,400
This role is also eligible to earn performance-based incentive compensation.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial, and other benefits that support your total well-being.