Description
The North America Visa Direct Commercialization team is responsible for driving go-to-market execution, client adoption, and business growth across the region.
As a GTM Strategy Manager for the commercial bank segment, you will help shape and execute Visa Direct's go-to-market strategy for some of North America's most strategic banks and financial institutions.
Responsibilities
- Lead commercial bank segment GTM strategy, translating market, client, and product insights into commercialization priorities, sales plays, and scalable execution plans that drive adoption and revenue growth.
- Translate priority use cases into clear product stories and materials tailored to commercial bank buyer needs.
- Manage development and execution of North America GTM strategies by conducting market research and competitive analysis, developing insights into segment growth recommendations.
- Develop a working understanding of Visa Direct money movement products and services across rails, use cases, and verticals.
- Drive sales enablement and cross-functional execution for high-priority potential clients to accelerate deals from initial engagement through close.
- Learn key client business needs and objectives, tailoring presentations, pitches, and supporting analyses accordingly.
- Partner with internal teams to gather inputs and data and create clear, persuasive client narratives.
- Document and disseminate best practices, templates, and playbooks to help business development and account teams execute consistent client engagement motions.
- Monitor and report on the effectiveness of client engagement strategies, and recommend improvements.
- Partner with global and regional marketing teams to develop client-ready content and activation plans.
- Develop thought leadership, strategic narratives, and segment-specific messaging that translate market trends, client needs, and product capabilities into compelling value propositions for priority audiences.
Qualifications
- Bachelor’s degree and 5+ years of relevant experience.
- Strong analytical and problem-solving skills.
- Experience building structured analyses and executive-ready materials.
- Strong written and verbal communication skills.
Preferred Qualifications
- 5+ years of experience in payments, fintech, financial services, consulting, go-to-market strategy, product marketing, commercialization, or related fields.
- Experience working with commercial banks, financial institutions, or treasury organizations.
- Strong understanding of go-to-market fundamentals.
- Experience developing business cases, market assessments, opportunity sizing, and growth strategies using quantitative and qualitative insights.
- Exceptional storytelling and communication skills.
- Strong analytical capabilities and experience leveraging data to inform strategic recommendations.