Gaming Marketing Manager (m-f-d)

We are looking for an experienced Gaming Marketing Manager (m-f-d) to lead and shape our Gaming Marketing business across DACH.

This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution.

We’re looking for someone who understands gaming as a culture, not just a category, and knows how to translate that understanding into relevant, engaging and commercially successful marketing.

Key Responsibilities

1. Strategy & Business Ownership

• Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities
• Own end-to-end marketing planning across annual and quarterly cycles in a dynamic market environment
• Translate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitions
• Act as the central Gaming Marketing lead for the DACH market

1. Audience Insights & Market Intelligence

• Use market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisions
• Turn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiency
• Monitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities

1. Brand, Campaigns and Demand Creation

• Build and strengthen long-term brand positioning within the gaming category through culturally relevant marketing
• Lead integrated, multi-channel campaigns across brand, performance, retail, e-commerce and digital touchpoints
• Guide creative development and storytelling to ensure a consistent, compelling and high-quality brand experience
• Apply a test-and-learn approach and optimize activity based on measurable results

1. Product Launch and Lifecycle Marketing

• Own the local go-to-market plan for gaming product launches, including execution and performance tracking
• Coordinate launch plans across Category, Sales, Retail, e-commerce, media, creators, social and agency partners
• Manage the marketing lifecycle from launch through sell-through, maintaining visibility and demand beyond launch moments

1. Gaming Events and Experiences

• Lead gaming events ranging from retail and community activations to complex, large-scale gaming and esports programs
• Own end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on-site execution and post-event reporting
• Develop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partners
• Plan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations

1. Sponsorships and Gaming Partnerships

• Evaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectives
• Lead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organizations
• Coordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignment
• Manage relationships with partners such as Prime League and comparable leagues or organizations

1. Creator, Social and Content Marketing

• Develop and own the DACH gaming social-channel strategy, channel role and content approach
• Lead agency partners in editorial planning, content production, publishing, community engagement and channel growth
• Turn product launches, events, partnerships and gaming priorities into platform-relevant, social-first content
• Plan and manage creator and influencer programs, from selection and briefing through content delivery, amplification and measurement
• Monitor and optimize reach, engagement, audience growth, traffic, conversion and business contribution

1. Media and Performance Marketing

• Own the gaming media strategy and campaign briefs across brand and performance activity
• Work with media agencies and internal stakeholders to define audiences, channel roles, investment priorities and measurement frameworks
• Drive a performance and conversion mindset while balancing short-term demand generation with long-term brand growth
• Monitor campaign performance and optimize investment based on agreed KPIs and business outcomes

1. Commercial and Cross-functional Leadership

• Partner with Retail Sales, Category, e-commerce and other key teams to connect marketing plans with commercial priorities
• Lead integrated planning and coordinate cross-functional stakeholders from brief through execution
• Manage agencies and external partners against clear scopes, timelines, budgets, quality standards and business outcomes
• Own budget planning, tracking and financial discipline across gaming marketing investments

1. Measurement and Optimization

• Define success measures for brand, campaign, channel, event, partnership and commercial performance
• Monitor and report on awareness, consideration, engagement, traffic, conversion, revenue contribution and return on investment
• Turn performance results and learnings into clear recommendations for future activity

What Success Looks Like

• Strong and consistent growth in gaming revenue and market share
• High-impact, best-in-class campaigns across all channels and touchpoints
• Measurable improvements in brand awareness, engagement, and conversion
• Effective integration across retail, e-tail, and digital environments
• Strong cross-functional alignment and execution excellence

Key Qualifications

• 6+ years of experience in marketing within gaming, consumer electronics, or related industries
• Proven experience in gaming marketing, either within gaming brands, esports/publishers, or gaming-focused agencies
• Strong understanding of gaming audiences and proven ability to engage them through relevant marketing approaches
• Hands-on experience working with creator and influencer-led marketing programs
• Experience leading integrated, multi-channel marketing campaigns
• Solid business acumen with experience contributing to revenue and commercial targets
• Strong stakeholder management skills with the ability to operate in complex, cross-functional environments
• Experience managing agencies and external partners
• Fluency in German and English

Preferred Experience

• Strong understanding of the gaming ecosystem, community dynamics, and industry trends
• Experience running large-scale gaming events, such as gamescom
• Experience in go-to-market planning for hardware or tech products

What do we have to offer?

• Employee-oriented corporate culture - our « HP Way »: We value enthusiasm, regular feedback, trust and respect within our teams
• A well-adjusted work-life-balance due to flexible working hours and home office regulations
• Attractive salary package with additional benefits, such as 30 paid leave days, company pension plans, a long-term time account, bike leasing, employee counselling programs, wellness initiatives etc.
• Equal opportunities and continuous career development, e.g. as part of the global mentoring programs, e-learning platforms
• Multiple Employee Impact Networks such as Next Generation Network, Women’s Network and Pride Network which organize interesting trainings and after-work events to expand your network