Description
At GSK, particularly in the Specialty Care division, our top goal is to contribute to the best possible patient care. This often starts with access to the right, innovative therapy.
We are proud to have a growing team focused on eosinophilic diseases such as severe asthma (SA), Chronic Rhinosinusitis with nasal polyps (CRSwNP), Eosinophilic granulomatosis with polyangiitis (EGPA), and Hypereosinophilic syndrome (HES). Many patients with these conditions are underserved, and we are seeking experienced and passionate professionals to join our journey.
As a Brand Manager for Nasal Polyps / CRSwNP, you will be responsible for:
- Strategically and tactically developing the indication Nasal Polyps / CRSwNP, focusing on ENT doctors' needs, relevant patient pathways, and local market requirements
- Developing, implementing, and continuously optimizing the marketing mix, including brand plans, materials, campaigns, and omnichannel measures in close collaboration with Medical, Sales, Omnichannel, and other interdisciplinary partners
- Designing relevant HCP engagement for ENT doctors through working groups, events, congresses, KAM projects, and digital formats along a holistic customer journey
- Analyzing market, competition, customer insights, and patient pathways to derive clear recommendations for positioning and implementation in the market
- Closely integrating marketing strategy and sales implementation, including supporting sales excellence and ensuring consistent, customer-centric communication in the ENT environment
Requirements:
- Completed studies in economics, health economics, natural sciences, psychology, or medicine, with experience in product marketing, ideally in Specialty Care, Respiratory, ENT, or a comparable pharmaceutical environment
- Strong strategic and analytical thinking, combined with high result orientation, quick comprehension, and the ability to translate market and customer insights into concrete measures
- Excellent communication and presentation skills with convincing argumentation in German and English, particularly when interacting with internal stakeholders and external HCPs
- High customer orientation, emotional intelligence, and teamwork skills for successful collaboration in cross-functional teams and matrix organizations
- Challenger mindset, creativity, and innovation spirit, as well as a clear understanding of ethical behavior in line with GSK values and expectations
Preferred qualifications:
- Experience in sales or customer-facing positions is beneficial
We offer:
- A salary range of EUR 73,950 to EUR 123,250
- A dynamic work environment with opportunities for growth and development
- A culture that prioritizes being ambitious for patients, accountable for impact, and doing the right thing