Description
At Instacart, we're transforming the grocery industry by making it easier for people to get the food they love. We're looking for a Staff Experience Designer to join our team and help us create a seamless online grocery shopping experience.
As a Staff Experience Designer, you will lead the design of end-to-end experiences across multiple touchpoints, including app and web. You will work closely with cross-functional teams, including Product, Engineering, Marketing, Brand, Data Science, and Research, to drive business outcomes and strengthen customer trust.
Your responsibilities will include:
- Leading experience design briefs across all surfaces and modalities
- Crafting narratives, naming, and value propositions for experiences and features
- Defining and owning experience frameworks that map key journeys
- Shaping content, hierarchy, and information architecture across surfaces
- Codifying experiential principles to guide user understanding and decision-making
- Using AI-assisted prototyping and concept development as part of your practice
- Designing for visual clarity, pacing, and density
- Working with Research to uncover insights about customer behavior and preferences
- Mentoring partners on experience-led thinking and advocating for cohesive, principle-driven experiences
To be successful in this role, you will need:
- 15+ years of experience designing consumer-facing digital products and experiences
- A strong track record of projects that demonstrate fluency and depth in at least two design languages
- Exceptional communication and storytelling skills
- Experience with design systems, AI-assisted prototyping, and Figma
- A passion for human-centered design and a deep understanding of customer needs
Preferred qualifications include:
- Experience designing for marketplaces, e-commerce, grocery, or membership/subscription products
- Familiarity with domains like meal planning, nutrition, and health goals
- Experience working within and evolving large-scale design systems
- Comfort working with distributed, cross-functional teams across time zones