Description
At Instacart, we're transforming the grocery industry by making it easier for people to get the food they love. We're a four-sided marketplace that designs for the needs of consumers, shoppers, retailers, and advertisers.
As a Staff Experience Designer, you will lead the design of end-to-end experiences across multiple touchpoints in our online grocery experience. You will work closely with teams across the organization to drive business outcomes and strengthen customer trust and loyalty.
Key responsibilities:
- Lead experience design briefs across all surfaces and modalities
- Craft narratives, naming, and value propositions for experiences and features
- Define and own experience frameworks that map key journeys
- Shape content, hierarchy, and information architecture across surfaces
- Codify experiential principles to guide user understanding and decision-making
- Use AI-assisted prototyping and concept development as part of your practice
- Design for visual clarity, pacing, and density
- Work with Research to uncover insights about customer behavior and preferences
- Mentor partners on experience-led thinking and advocate for cohesive experiences
Requirements:
- 15+ years of experience designing consumer-facing digital products and experiences
- Strong track record of projects demonstrating fluency in at least two design languages
- Exceptional eye for design system detail and brand differentiation
- Proven ability to partner with product and business leaders
- Fluency in Google Slides and Figma
Preferred qualifications:
- Experience designing for marketplaces, e-commerce, grocery, or membership/subscription products
- Experience shaping onboarding, activation, and retention journeys
- Familiarity with domains like meal planning, nutrition, and health goals
- Experience designing high-visibility surfaces and managing density and stacking
- Comfort working with distributed, cross-functional teams across time zones