Description
We connect customer insight, commercial priorities, data, experimentation, creative, media, product, technology and AI into an integrated system that continuously learns and improves. As a Product Marketing Lead at Telstra, you will operate with a high degree of autonomy, influencing senior stakeholders across Segment, Product, Channel, Data, Marketing and Finance teams.
Your role will balance strategic leadership with execution excellence, leading complex cross-functional initiatives that drive customer acquisition, engagement, adoption, retention and commercial growth through marketing-led interventions across the customer lifecycle.
Key Responsibilities:
- Lead product marketing strategy for Telstra's key segments, products and services, delivering integrated marketing plans that drive acquisition, engagement, adoption, retention and growth.
- Develop marketing proposition positioning and messaging, ensuring customer propositions are differentiated, customer-centric and aligned with commercial objectives.
- Develop deep audience, customer and market understanding, leveraging customer, competitive and industry insights to identify opportunities, shape strategy and improve customer outcomes.
- Lead marketing program initiatives for product launches, marketing proposition enhancements and growth initiatives, aligning audience strategy, channels, content, media and customer communications.
- Drive demand generation and growth marketing programs that increase awareness, consideration, customer acquisition and adoption across priority segments.
- Support lifecycle marketing strategy across onboarding, engagement, adoption, retention and advocacy, optimising customer communications and journeys to maximise long-term customer value.
- Establish performance measurement frameworks and lead optimisation, using customer, audience and commercial insights to continuously improve marketing effectiveness and contribution to growth.
- Collaborate cross-functionally and experiment, influencing product and business strategy through market insight while leveraging AI, analytics and test-and-learn practices to unlock new growth opportunities.
Skills & Experience:
- Proven experience leading Product Marketing, Go-to-Market and growth marketing strategies within telecommunications, technology, SaaS, digital platforms or B2B services environments.
- Demonstrated success developing marketing propositions, positioning and go-to-market strategies that drive acquisition, adoption, retention and revenue growth.
- Deep expertise across product marketing disciplines including customer insight, segmentation, buyer journey development, marketing proposition creation, positioning, messaging and lifecycle marketing.
- Strong experience designing and executing integrated demand generation, growth marketing and customer engagement programs.
- Data-driven mindset with strong analytical capabilities and experience translating customer, audience and market insights into actionable marketing strategies and business outcomes.
- Experience applying AI, analytics and marketing technology to improve customer engagement, marketing effectiveness and commercial performance.
- Exceptional communication, storytelling and stakeholder management skills, with the ability to simplify complex concepts into compelling customer-centric narratives.