Description
We're looking for a Senior Staff Technical Go-to-Market (GTM) Product Marketing Manager to join our team at 1Password. You will lead the development of go-to-market strategies for new and existing products, working closely with cross-functional teams to drive growth and adoption.
Responsibilities:
- Develop and execute GTM plans for new and existing products
- Collaborate with product management, sales, and marketing teams to identify market opportunities and develop targeted campaigns
- Analyse market trends, competitor activity, and customer feedback to inform product marketing strategies
- Create compelling content and messaging to support product launches and promotions
- Work with sales teams to develop sales enablement materials and provide training on product features and benefits
Requirements:
- 5+ years of experience in product marketing, preferably in a B2B SaaS organisation
- Strong understanding of technical products and markets
- Proven track record of developing and executing successful GTM strategies
- Excellent communication and collaboration skills
- Ability to analyse complex data sets and inform strategic decisions
Nice to have:
- Experience with marketing automation platforms and CRM systems
- Knowledge of HTML, CSS, and JavaScript
- Familiarity with Agile development methodologies