Description
The Market Value & Access Manager will play a pivotal role in shaping and executing Pfizer's access and commercial strategy for its portfolio aligned with brand objectives and evolving payer landscapes.
This includes developing and implementing strategic approaches to ensure optimal patient access and reimbursement.
Responsibilities:
- Develop and implement access and commercial strategies for key products, including pricing, reimbursement, inclusion in public system and payer engagement.
- Develop cross-functional initiatives to accelerate access to support product launches and lifecycle management.
- Create and refine payer value propositions including public system proposals.
- Assess and adapt economic and clinical data into simple and compelling messages tailored for key stakeholders with the objective of facilitating patient access to Pfizer innovations.
- Analyze market trends, payer policies, and competitive landscapes to inform strategy.
- Engage with payers and other stakeholders to communicate product value.
- Work closely with Commercial, Marketing, Medical Affairs, HEOR, Regulatory, and Global Access teams.
- Align access strategies with broader commercial goals.
- Define KPIs and track performance of access initiatives.
- Provide regular updates and strategic recommendations to senior leadership.
Requirements:
- Bachelor's degree required
- Fluent in English
- 5 years of experience in specialty/oncology areas in marketing, access, medical or commercial positions
- 2-3 years of experience in pharma field commercial positions
- Understanding of Peru private and public payer dynamics
- Proven ability to lead cross-functional projects and influence stakeholders
- Excellent analytical, communication, and strategic thinking skills