Description
As a Marketing Operations Agent, Eloqua, you will support the execution, optimization, and delivery of marketing automation campaigns and operational workflows.
You will work closely with digital strategists, analysts, marketers, event marketing teams, and third-party vendors to ensure accurate, effective, and measurable campaign delivery.
Your main focus will be using Oracle Eloqua and Salesforce CRM to manage audience segmentation, email campaigns, landing pages, forms, automation workflows, and campaign tracking.
The role will also support data quality, campaign performance analysis, and continuous improvement across marketing technology processes.
Key Responsibilities
- Design, deploy, and optimize marketing automation workflows using Oracle Eloqua to enhance customer experience, increase engagement, and generate leads.
- Support the delivery of marketing programs, including email campaigns, landing pages, forms, audience segmentation, personalization, tracking, and automation workflows.
- Manage accurate audience segmentation, suppression processes, and consent and preference management to support effective and compliant campaign execution.
- Perform quality assurance activities across emails, landing pages, forms, segmentation, tracking, personalization, and automation workflows to ensure accurate and error-free deployment.
- Work closely with digital strategists, analysts, marketers, and event marketing teams to align campaign execution with business and marketing objectives.
- Support campaign analysis, including A/B testing, data review, and recommendations to improve engagement and campaign results.
- Use Oracle Eloqua, Salesforce CRM, and third-party vendors and platforms to support campaign execution and marketing operations activities.
- Maintain process discipline and support the implementation of best practices for marketing automation, campaign execution, and data management.
- Collaborate with marketing operations specialists and contribute to a structured, innovative, and continuous-improvement-focused working environment.
Required Qualifications
- At least 2 years of relevant professional experience.
- A bachelor's degree or equivalent professional experience.
- Proven proficiency using Oracle Eloqua for marketing automation.
- Experience working with Salesforce CRM.
- Experience managing complex marketing campaigns.
- Experience working in a process-driven environment while identifying opportunities for innovation and improvement.
- Experience with A/B testing, campaign data analysis, and developing recommendations based on results.
- Strong attention to detail and ability to maintain high standards of data accuracy and campaign quality.
- Ability to collaborate effectively with cross-functional teams and external vendors.
Preferred Qualifications
- Oracle Eloqua certifications.
- Marketing Operations certifications.
- B2B marketing experience in events or publishing.
- Proficiency in HTML and CSS.
What's in it For You?
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow's challenges and deliver real-world solutions.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
- Social Impact: Make an impact in your community with our Social Impact Institute.
- Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.