Description
We are seeking a Summer 2027 Intern to join our Audience team, assisting with audience monetization initiatives aimed at driving registrant acquisition, engagement, and subscriber conversion.
The internship is a 10-week summer experience designed to give students real exposure to our organization. You will work on meaningful projects alongside our teams, gaining hands-on skills that make an impact on the business.
Responsibilities:
- Assist in executing and QAing paywall, monetization, and registration funnel initiatives across Dow Jones media properties to drive subscriber acquisition.
- Support A/B testing and experimentation to optimize user journeys, paywall placements, and overall funnel performance.
- Track KPIs, maintain always-on reporting, and provide actionable data insights on audience growth, conversion behavior, and campaign performance.
- Assist with selection of content to be utilized across marketing campaigns.
- Collaborate cross-functionally with Acquisition, Marketing Operations, Product, Newsrooms, and Experimentation teams on project launches.
- Conduct competitor analysis and market research on prospect journey best practices and emerging acquisition technologies.
Requirements:
- Pursuing an undergraduate or graduate degree in Marketing, Communications, Business, or a related field.
- Basic understanding of digital marketing principles, sales funnels, or digital publishing.
- Detail-oriented with strong communication, organizational, and time-management skills.
- A demonstrated ability to balance multiple projects with competing deadlines and levels of priority.
- Strong analytical mindset with an interest in leveraging data to drive business decisions.
- Proactive problem solver skilled at identifying issues and proposing solutions.
- Proficiency with Excel or Google Sheets for data manipulation and analysis.
- Excellent cross-functional collaboration, interpersonal, communication, and presentation skills.
- Curiosity about digital audience behavior, UX, and subscription growth strategies.
Benefits: We offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.