Description
At Instructure, we believe in the power of people to grow and succeed throughout their lives.
Our goal is to amplify that power by creating intuitive products that simplify learning and personal development, facilitate meaningful relationships, and inspire people to go further in their education and careers.
You will build for all marketing functions - Brand, Content, Events, PMM, International, and SDR. If a marketing team has a workflow AI can improve, it's in scope.
Key Responsibilities
- AI Tool Development (~50%): You will build and maintain production AI tools for marketing teams - content generators, meeting and SDR prep systems, case study automation, and workflow integrations.
- Enablement & Documentation (~25%): You will write clear, usable documentation and playbooks so teams can self-serve.
- Quality & Support (~25%): You will keep production tools inside data and brand guardrails; flag anything that touches customer data or brand voice for review before it ships.
Required Qualifications
- Proficiency with or ability to quickly ramp on our primary AI and marketing tech stack, including Claude, Gemini, Clay, and Glean.
- 2+ years in marketing technology, automation, software, or a comparable technical role or equivalent hands-on project experience.
- Hands-on experience with LLMs: writing and iterating prompts, evaluating output quality, and working within context limits.
- Comfort with technical integration: APIs, webhooks, automation platforms (Zapier/Make), and at least basic scripting (Python preferred).
- Strong written communication - this role produces documentation others rely on.
- Comfort with ambiguity and a bias toward shipping.
Preferred Qualifications
- Experience in B2B SaaS marketing, ideally EdTech or enterprise software.
- Familiarity with marketing ops tooling: Salesforce, Marketo, Asana, Google Analytics, or comparable platforms.
- Experience building something real with AI that people actually used - a tool, a bot, an automation, even a side project counts.
- Exposure to CMS or web platforms (Drupal, content management, localization workflows).
- Experience with GitHub and Railway for version control and deployment.
Benefits
- Competitive compensation, plus all full-time employees participate in our ownership program.
- Flexible work culture.
- Generous time off, including local holidays and our annual “Dim the Lights” period in late December.
- Comprehensive wellness programs and mental health support.
- Learning and development resources, including professional development tools and tuition reimbursement.
- The technology and tools you need to do your best work.
- Motivosity employee recognition program.
- A culture rooted in inclusivity, support, and meaningful connection.