Description
IQVIA UK Consulting is seeking an experienced Marketing Strategy & Media Planning expert to build a new capability from the ground up. The role involves designing and selling a proposition, delivering engagements, and progressively using IQVIA's existing Consulting bench as the delivery engine.
Key responsibilities:
- Capability build: define and stand up IQVIA UK's marketing strategy & media planning offer
- End-to-end promotional strategy: lead client engagements covering brand and portfolio strategy, positioning, and measurement frameworks
- Media planning & buying advisory: advise clients on channel strategy and media buying
- Sales & business development: own a personal sales target and generate pipeline
- Client leadership: act as senior strategic advisor for clients
- Delivery oversight: scope, staff, QA and commercially manage projects
- Partnerships: identify and manage creative, media and production partners
- Compliance & governance: ensure all work is delivered in line with regulatory codes
- Thought leadership: represent IQVIA externally to position the new capability
Essential experience & skills:
- 15+ years' experience in marketing strategy and/or media planning
- Demonstrable ownership of end-to-end promotional strategy
- Hands-on experience of media planning and buying processes
- Proven sales track record and senior client network
- Strong commercial acumen and excellent communication skills
Desirable / additional skills:
- Omnichannel / orchestration expertise
- Performance marketing & analytics literacy
- Data-driven mindset
- Creative judgement
- Regulatory fluency
- International exposure
- Therapy-area depth
- Consulting hygiene
- People leadership