Musketeer

As a Musketeer at Red Bull, you will be the face of the brand and an indispensable consultant to your On-Premise territory, including bars, restaurants, events, clubs, and hospitality.

Your main goal will be to identify business opportunities in new On-Premise environments to leverage the brand image and drive sales of Red Bull's product portfolio.

Responsibilities

• Establish and nurture relationships with key influencers, industry players, and business partners.
• Build affinity and understanding of the Red Bull brand and products within your network.
• Be seen as the credible, reliable, and knowledgeable face of Red Bull On Premise.
• Deliver excellence with Red Bull's premium brand image in all activities and execution.
• Know your territory like the back of your hand and follow the company's strategy to create innovative measures.
• Master the On-Premise universe by staying on the cutting edge of industry knowledge, trends, and new opportunities.
• Manage internal and external resources to drive efficiency and effectiveness.
• Collaborate with internal and external stakeholders to leverage business success.
• Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events.
• Build and maintain long-lasting collaborations with key stakeholders.
• Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.
• Leverage your communication, sales, and marketing ability to keep Red Bull number one On Premise.
• Drive and expand the business by identifying the right sales and marketing occasions.
• Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.
• Measure success by diligently tracking, analyzing, and reporting on performance and areas of growth and opportunity.
• Grow and protect On Premise accounts in the Area.
• Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory.
• Identify, care, and continuously develop local and regional On-Premise accounts.
• Set volume goals with each account that includes execution against Red Bull KPI’s.
• Drive cooperation with the local Distributor’s Sales Force.
• Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing.
• Ensure a cold Red Bull can is given to the consumer when ordered.
• Optimize sales through perfect visibility.
• Sell in appropriate consumption activation tools and communication pieces.
• Encourage the optimum price for Red Bull and Red Bull products.
• Ensure Red Bull products are listed as per international guidelines on each menu.
• Ensure availability and premium High 5 execution around 3rd party and Red Bull events.
• Negotiate and execute creative elements that drive Red Bull’s brand image.
• Attend key 3rd party and Red Bull events.
• Organize incentives for customers.

Experience

• Minimum of 2 years’ experience in sales and marketing in FMCG with a track record of success.
• Strong On Premise industry knowledge, contacts, and experience in the On Premise.
• Previous experience working in the hospitality, nightlife, and/or FMCG industry preferred.
• Basic market knowledge and integration into local On Premise industry and community is beneficial.
• Self-motivated and ability to work independently in a high-energy, fast-paced, field-based environment.
• Strategic, innovative, commercially aware.
• Planning, prioritization, and organizational ability.
• Strong analytical ability.
• Excellent communication and negotiation skills.
• Ability to work flexible hours.
• Basic working knowledge of IOS and MS Office.