Description
At Affirm, we exist for the moments that matter,giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.
The Senior Manager, Narrative Intelligence will build the analytical intelligence function behind Affirm’s Brand & Communications strategy. You’ll connect original research, Affirm’s first-party data, brand and media measurement, behavioral signals, and external datasets to understand our audiences, identify what shapes their perceptions, and find where our story can connect more meaningfully.
Responsibilities
- Build an evidence-based understanding of our priority audiences. Lead research and analysis into who they are, what they value, how they behave, what they believe about Affirm and the category, and what could change those beliefs.
- Develop Affirm’s narrative measurement framework. Define the metrics, methodologies, and baselines we use to evaluate narrative performance across audiences, channels, and time horizons.
- Build the team’s intelligence system. Create the tools, dashboards, analytical standards, and shared knowledge base that make audience intelligence and performance data easy to find, interpret, and apply.
- Own the narrative feedback loop. Build a continuous, data-informed picture of how Affirm’s story is landing.
- Connect the evidence. Bring together qualitative research, surveys, brand health, media and social intelligence, search and cultural signals, campaign performance, behavioral data, and Affirm’s own customer and business data.
- Turn analysis into narrative strategy. Translate findings into clear implications for Affirm’s positioning, messaging, campaigns, content, and communications planning.
- Design studies that answer consequential questions. Turn ambiguous business and communications questions into testable hypotheses and rigorous research.
Requirements
- You’re driven to understand people through data. You’re curious about the beliefs and motivations beneath human behavior and equally interested in whether the evidence supports the story being told.
- You’ve spent 12+ years in consumer analytics, audience insights, data science, measurement, strategic intelligence, quantitative research, or a related field.
- You’re highly fluent in quantitative research and analysis. You’re comfortable with survey design, segmentation, statistical inference, experimentation, measurement design, and large or imperfect datasets.
- You know how to build a complete picture from different forms of evidence. You can integrate qualitative insight and quantitative analysis, account for the limits of each source, and translate concepts such as trust, relevance, reputation, and narrative resonance into thoughtful analytical frameworks.
Benefits
- Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
- Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
- Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
- Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy Affirm stock at a discount.