Description
Organizations everywhere struggle with the costs and complexities of software solutions. Freshworks offers a fresh vision for how the world works, building uncomplicated service software that delivers exceptional customer and employee experiences.
As a Lead Product Marketer at Freshworks, you will drive go-to-market strategies, positioning, and adoption across the Freshdesk portfolio. You will develop crisp product positioning and value-driven messaging that differentiates Freshworks solutions in the customer service market. You will frame technical capabilities into clear, compelling narratives tailored to buyer personas, CX leaders, and executives.
Key responsibilities include:
- Leading cross-functional product launches in close collaboration with Product Management, Sales, Marketing, and Enablement teams.
- Leading competitive intelligence across the CX landscape, tracking competitor feature launches, pricing, and GTM moves.
- Developing, scaling, and maintaining actionable competitive enablement assets.
- Creating high-impact sales tools, pitch decks, FAQs, demos, and collateral to equip GTM teams with targeted strategies.
- Partnering with Product Management to feed real-time competitive gap insights back into the product roadmap.
- Integrating modern AI tools into daily marketing workflows to automate content creation, market research, competitive intelligence, and win/loss data analysis.
Qualifications:
- Any graduate degree (MBA preferred) with 7 to 9 years of prior experience in a similar position.
- Excellent English written, verbal, and presentation skills.
- Ability to understand AI, tech, and the customer service domain, and translate tech content into marketing material.
- Proven track record of planning and executing end-to-end marketing strategies, product launches, customer research, and messaging frameworks.
- Strong messaging and positioning skills, with the ability to simplify technical concepts for both business and technical audiences.