Description
We're looking for a PPC specialist to join our marketing community. As a PPC specialist, you will develop strategies, gather semantics, and launch campaigns on Google Ads, Bing Ads, Meta Ads, and other platforms. You will also analyze and optimize advertising campaigns to increase ROI.
Responsibilities:
- Develop strategies, gather semantics, and launch campaigns on Google Ads, Bing Ads, Meta Ads, and other platforms;
- Analyze and optimize advertising campaigns to increase ROI;
- Prepare technical tasks for copywriters and designers;
- Monitor campaigns and their indicators daily/weekly, as well as analyze competitors;
- Create reports on the effectiveness of marketing campaigns, including using Google Analytics 4.
Requirements:
- 3+ years of experience working with Google Ads (Search, GDN, Performance Max);
- Basic skills in working with analytical and tracking services: Google Analytics 4, Looker Studio, Keyword Planner, Google Tag Manager;
- Knowledge of key marketing metrics: CPA, CPC, CTR, CPM, CPL, etc.;
- Upper-Intermediate (B2) or higher English language proficiency (oral and written);
- Confident use of Excel, Google Sheets, PowerPoint, and Keynote.
Benefits:
- Providing services in business hours;
- Unique art spaces for coworking or the possibility of providing services in a remote format;
- Communication based on trust and the absence of activity trackers;
- Harmony between project load and personal time, as well as internal medical policy;
- Creative community and people-oriented culture;
- Attractive rewards for inviting friends;
- Competitive compensation in USD;
- Paid onboarding and access to the corporate library.