Sr Manager Site Merch Category Refresh, Fun101

We are seeking a Sr Manager Site Merch Category Refresh, Fun101 to join our Digital Strategy & Platform team at Target. As a Sr Manager Site Merch Category Refresh, you will be responsible for leading end-to-end refreshes of Target's Category Site Merchandising product, known as the Category Refresh.

The Category Refresh represents the deepest investment the digital organization makes in a given item type or category , spanning the full end-to-end guest journey, from marketing all the way through post-purchase experience.

As Category Site Merch Lead, Refresh, you are the dedicated owner of the Category Refresh product across your assigned business pyramids. You will execute high-impact, end-to-end refreshes built on a structured three-phase process:

• Guest Persona & Behavior Definition , Define who is shopping a category or item type, how they engage across the digital funnel, and what success looks like from their perspective.
• Experience Diagnostic , Evaluate Target's current digital experience against identified guest needs, assessing the full journey from marketing and discovery through purchase and post-purchase.
• Cross-Funnel Strategy Development , Develop prioritized strategies that solve guest needs across the funnel and drive measurable business outcomes.

All three phases are synthesized into a detailed Fact Pack , the definitive artifact for each refresh, built for enterprise-wide use across Digital, Marketing, Merchandising, and beyond. In addition to executing refreshes, you will communicate results and insights broadly across the organization, and help mature the Refresh function into a scalable, guest-first, problem-solving capability for digital.

Responsibilities

• Lead end-to-end execution of Category Refreshes , from persona definition and experience diagnostic through strategy development and Fact Pack delivery.
• Ensure every refresh is executed with rigor, quality, and adherence to established methodology; manage timelines, milestones, and personal accountability for all deliverables.
• Produce polished, enterprise-ready Fact Packs that are actively utilized across Digital, Marketing, Merchandising, and partner teams.
• Build detailed guest personas for each category.
• Conduct funnel analysis and customer journey mapping to identify where guest needs are met and where friction or unmet opportunity exists, from marketing through post-purchase.
• Build comprehensive diagnostics that assess how Target's current digital experience satisfies the needs of the identified guest, spanning all funnel stages and devices.
• Identify friction, discoverability gaps, assortment presentation issues, and experience opportunities through quantitative analysis and competitive benchmarking.
• Leverage Adobe Analytics, DOMO, SQL.
• Translate diagnostic findings into prioritized, cross-funnel strategies with clear guest rationale and measurable expected outcomes.
• Create executive-ready storytelling and presentations; communicate findings and refresh results broadly across the organization to drive action.
• Influence prioritization and gain alignment across stakeholders , including Category Site Merchandising, Strategy & Planning, and Digital Roundtable partners , without direct authority.
• Track and report refresh impact at the quarterly and annual level; define KPIs and close measurement gaps so refresh value is fully credited across the organization.
• Continuously improve refresh methodology, Fact Pack quality, and process efficiency , contributing to playbooks, standards, and automation that make the Refresh function more scalable over time.

Requirements

• 4-year college degree or equivalent experience.
• 6+ years in ecommerce, digital strategy, site merchandising, category management, analytics, or a related field.
• Demonstrated ability to lead complex, cross-functional initiatives and develop structured strategic artifacts (fact packs, playbooks, briefs) used across an organization.

Desired Skills

• Analytics: Deep proficiency conducting category and funnel analysis; experience with Adobe Analytics, DOMO, and basic SQL.
• Communication & Storytelling: Ability to synthesize multi-phase research into clear narratives and present to varying levels of leadership.
• Guest Insights: Skilled in persona development, customer journey mapping, and translating behavioral data into strategic direction.
• E-commerce Expertise: Strong command of digital customer journeys, site experience optimization, and full-funnel performance drivers.
• Strategic Analysis: Experienced developing business cases, prioritization frameworks, and enterprise-ready deliverables grounded in data.
• Cross-Functional Influence: Able to drive alignment and action across partner teams without direct authority.
• Project Management: Manages multiple workstreams simultaneously with strong accountability for quality and timeliness.