Description
The Senior SEO Specialist will own the end-to-end publishing and execution workflow for Explore Disney+ across Australia, New Zealand, and Singapore.
Responsibilities:
Program Operations:
- Manage the Explore Disney+ editorial calendar for Australia, New Zealand, and Singapore.
- Coordinate article syndication with the US and JP editorial teams.
- Publish and QA articles via the CMS for local sites.
- Manage asset creation with the global SEO agency.
- Facilitate local review and approval processes for new pages and articles.
- Monitor dashboards and reporting to track local site performance.
- Optimize publishing workflows to drive operational efficiency.
SEO:
- Partner with global SEO and local agency teams to identify and execute optimization opportunities.
- Collaborate with the external agency to conduct keyword research.
- Champion technical SEO requirements.
Requirements:
- Minimum 3 years of experience in a SEO role or equivalent.
- 2 years experience in managing content management systems and web publishing.
- Proven experience in managing websites optimized for search and conversion.
- Experience in using SEMRush, Google Search Console, and GA4.
- Demonstrate ability to independently organize, break down, and structure complex problems.
- Thrives in ambiguity and is flexible with working remotely with global teams.
- Working knowledge of creative asset management and experience working with design/creative teams.
Skills required:
- Demonstrate high intellectual curiosity and a constant desire for continuous improvement.
- Manage projects effectively.
- Analyze data to drive insights.
- Build effective working relationships with global stakeholders.
- Communicate effectively, conveying complex technologies in a concise manner.
- Apply both tactical execution and strategic campaign development.
- Utilize influence to collaborate with cross-functional leaders.
- Interest in GEO/AI search.