Description
We are seeking a Manager, Organic Growth & Conversion to lead and evolve Pattern's organic growth strategy across SEO, GEO, and AEO, while turning organic traffic into measurable business impact.
Responsibilities:
- Own and revitalize Pattern's end-to-end organic strategy, treating SEO, GEO, and AEO as one unified system.
- Build and evolve how Pattern shows up in AI-driven answer engines and generative search experiences.
- Own conversion once organic traffic arrives, partnering with UI/UX and product teams on landing page experience and running structured A/B tests.
- Coordinate cross-functional work across content, web/dev, product, brand, and paid media teams to execute a single, unified organic roadmap.
- Build systems and reporting that move the team from one-off audits toward repeatable, data-informed processes that scale.
- Use technical and data tooling to prioritize work and prove impact.
- Report on performance across the full funnel and translate findings into a strategy leadership can act on.
Requirements:
- 5 or more years of experience in SEO, with hands-on exposure to GEO, AEO, and AI search surfaces.
- Strong understanding of technical layer: site architecture, crawlability, core web vitals, and structured data and schema markup.
- Real experience with CRO and A/B testing, including experimentation design, statistical significance, and turning results into decisions.
- Working knowledge of UI/UX principles and how design decisions affect both search performance and conversion.
- Comfort with data, including pulling insights from analytics tools and building or interpreting dashboards.
- Expertise with AI tools, both for optimizing for AI-driven search and for making your own workflow more efficient.
- A track record of leading cross-functional initiatives, influencing teams you don't directly manage toward a shared goal.
- Systems thinking, with a default instinct toward how this scales.
- Strong communication skills, able to translate technical search and testing concepts for a leadership or generalist audience.
- Bachelor's degree required.
Benefits:
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health, Vision, and Dental Insurance
- 401(k) match