Description
We are seeking a Social Media Specialist to join our Marketing team at thatgamecompany. As a Social Media Specialist, you will be responsible for daily content creation and community operation across core Chinese social platforms, including Bilibili, Xiaohongshu, and Weibo, for our IPs.
Role Overview You will drive brand emotional value, maintain community engagement, and enhance player loyalty through authentic storytelling and creator relationship management.
Key Responsibilities
- Manage daily content calendars and operations for core channels, including scripting, editing, and publishing copy, graphic posts, and short video content.
- Build and maintain relationships with fan artists, community creators, and mid-to-micro KOLs/KOCs to drive organic UGC growth.
- Support game updates, IP events, and collaboration campaigns by executing social media rollouts, localized copy delivery, and user interactions.
- Monitor core performance metrics and consolidate player sentiment and content feedback for regular reporting.
Requirements
- 3–5 years of social media operations experience in gaming, ACG, or pan-entertainment sectors.
- High aesthetic sensitivity and strong content execution skills, proficient in basic video editing and graphic design tools.
- Deep knowledge of community mechanics and algorithms on platforms like Bilibili, Xiaohongshu, and Weibo.
- Professional working proficiency in both English and Mandarin.
- Strong alignment with TGC’s design philosophy and community values.