Description
Join the team redefining how the world experiences design at Canva, a visual communication platform with 285+ million monthly active users across 190+ countries.
As an International Strategy Lead, you will sit on the International Supergroup Leadership Team (SGL) and work directly with the Head of International to develop a growth strategy for Canva's international markets.
Portfolio Strategy (Top-Down)
- Segment 23 Pioneer markets by penetration, maturity, and competitive landscape to determine the optimal playbook for each market.
- Shape investment allocation across markets, partnering with Finance to deploy headcount, contingent workers, and marketing budget effectively.
- Pressure-test market and vertical bets to inform investment decisions.
Growth Drivers & Funnel Excellence (Bottom-Up)
- Identify causal growth drivers in each market, working with the International Data Lead to analyse funnels and optimise conversion rates.
- Diagnose and address funnel inefficiencies, isolating causes and developing prescriptive plays for improvement.
- Develop repeatable playbooks for growth based on data-driven insights.
Scaling What Works Across Markets
- Collaborate with Country Managers to develop growth strategies, validate local successes, and scale effective approaches.
- Operate in exploration mode, forming hypotheses, testing bold bets, and validating with data.
Requirements
- Exceptional analytical skills, with the ability to structure ambiguous problems and draw insightful conclusions.
- Proven growth strategy experience at a consumer technology or digital platform company.
- Comfort with ambiguity and a genuine growth instinct, understanding funnels end-to-end.
- Strategic range, able to zoom out to portfolio-level allocation questions and zoom in to market-specific issues.
- Data-led decision-making with a strong experimentation mindset.
- Bold, with a bias to action, and exceptional stakeholder craft.
Highly Valued
- Experience in international or multi-market environments.
- Depth in monetisation and conversion.
- Hands-on experience with causal inference and experiment design.
- Familiarity with Canva as a product.