Description
HP Inc. is seeking a Consumer Insights Specialist to conduct comprehensive market research and competitive intelligence projects. The successful candidate will initiate and synthesize primary and secondary research into actionable business insights that drive the business forward.
Responsibilities:
- Conduct end-to-end market research and competitive intelligence projects, including primary and customer research.
- Develop and maintain organized databases, infrastructure, and repositories of research data.
- Provide market intelligence, such as market size analysis and industry trends.
- Monitor and develop reports on market trends and interpret industry reports.
- Conduct high-quality strategic customer, competitor, and market intelligence projects.
- Lead tracking and monitoring of program metrics and oversee consolidation of market research expenditure requests.
- Oversee data collection efforts, ensuring data quality and accuracy.
- Lead preparation and present reports summarizing market and consumer research findings, insights, and recommendations.
Requirements:
- 3+ years of experience in consumer/market research and insights.
- Bachelor's degree in a related field, such as psychology, economics, business, marketing, or statistics.
- Well-versed in conducting custom research in a related area.
- Strong quantitative skills and analytical abilities.
- Knowledgeable about gaming, competitive landscape, and peripherals.
- Adept at uncovering actionable insights and stories within the data.
- Experienced presenting and communicating insights to executives.
- Ability to tell a compelling story with data.
- Expertise in Excel, PowerPoint, Qualtrics, Survey Monkey, and Discord.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Long-term/short-term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including 4-12 weeks fully paid parental leave and 11 paid holidays