Description
As an Activation Marketer for 3M's display and electronics portfolio, you will help shape market messaging, drive demand generation, and build relationships with key accounts and partners across high-growth technology sectors.
The activation marketer is responsible for spearheading marketing strategies to drive growth, enhancing awareness and value proposition of the offerings amongst stakeholders, and ensuring alignment with the company's mission and other functions.
Key responsibilities:
- Work with the India sales team, Global Key Account Managers, Area Segment Marketers, and Application Development Engineers to understand the latest specifications and new product applications being developed for key customer segments globally and within Asia.
- Build the market size view for relevant segments and products based on available data.
- Create awareness for 3M's products and brands in the market with external stakeholders, including end customers, channel partners, and contract manufacturers.
- Collaborate with internal stakeholders for reporting, budgets, and other investment needs as required for the business.
- Be the single point of contact for internal stakeholders in terms of campaign performance, product pricing, channel discounts/rebates program, and external/internal communication for the division.
Requirements:
- 8-10 years of experience in marketing with a proven track record in marketing roles, preferably in a consumer electronics manufacturing OEM/OBM/CM organization.
- Demonstrated experience in developing and executing successful marketing campaigns and trade shows.
- Proficiency in analyzing, representing, and reporting data.
- Excellent communication and collaboration skills, with the ability to influence without authority.
- Ability to think creatively and innovatively, with a focus on achieving business results.
- Familiarity with the latest trends, technologies, and methodologies in marketing, digital marketing, and media.