Description
At Sun Life, you're encouraged to be your best self, working with dynamic colleagues who are experts in their fields. The Product Marketing Lead role develops and executes product marketing initiatives to support business growth across all distribution channels.
Job Responsibilities
- Lead end-to-end marketing support for new product launches and product refresh initiatives
- Develop launch plans, communication strategies, and go-to-market materials across distribution channels
- Coordinate cross-functional stakeholders to ensure timely and effective market launches
- Monitor launch effectiveness and recommend enhancements
- Lead the development of product brochures, sales presentations, product guides, battlecards, FAQs, training materials, and promotional content
- Translate complex product features into compelling customer benefits and advisor sales stories
- Develop customer-centric product value propositions and key messaging
- Support the articulation of product differentiation and competitive advantages
- Partner with Agency, Brokerage, Bancassurance, and other distribution teams to understand business needs
- Gather frontline feedback and incorporate insights into product communication and marketing strategies
- Lead and develop Product Marketing team members
- Prioritize resources across multiple concurrent product launches and campaigns
- Build strong partnerships with Product Proposition, Actuarial, Compliance, Marketing, Distribution, and Training teams
Job Requirements
- University degree in Business, Marketing, Finance, or related disciplines
- 6+ years of experience in product marketing, product proposition, insurance marketing, or distribution support
- Proven experience leading product launches and commercialization initiatives
- Demonstrated people leadership experience