Description
Freshworks is seeking a Manager of Social Media to lead our organic social presence and shape how the Freshworks voice shows up across every platform.
This role owns social strategy, content calendar, and day-to-day execution, turning brand moments, product news, and customer stories into content that earns attention and builds community.
Responsibilities:
- Own and evolve Freshworks' social media strategy across LinkedIn, X, Instagram, YouTube, and emerging platforms, aligned to brand and business goals
- Build and manage the editorial content calendar, coordinating with product launches, campaigns, events, and executive communications
- Create, write, and produce engaging social content from thought leadership and product moments to culture and community posts
- Manage day-to-day publishing, community engagement, and social listening across all corporate channels
- Partner with agency, design, and creative teams to brief and produce on-brand visual, motion, and video assets for social
- Ghostwrite and support executive and employee voices on social to expand organic reach and thought leadership
- Track and report on social performance metrics including engagement, follower growth, impressions, and downstream impact on pipeline and brand awareness
- Stay ahead of platform trends, algorithm shifts, and emerging formats, testing new approaches to keep Freshworks' social presence sharp and current
- Manage relationships with social media tools and platforms (e.g., Sprout Social) and own the mentorship and day-to-day guidance of junior social team members and contractors
Qualifications:
- 7+ years of experience in social media management or social marketing, ideally with B2B SaaS or technology experience
- Proven track record building and executing social strategies that drive engagement, community growth, and measurable business impact
- Strong writing and storytelling skills, with the ability to make complex products feel clear, human, and compelling in short-form content
- Hands-on experience managing content calendars, publishing tools, and social analytics platforms
- Experience partnering cross-functionally with brand, content, design, product marketing, and executive stakeholders