Description
As a Senior Demand Strategy Lead, you will own the strategy end to end, defining how Airbnb engages guests across the full lifecycle, from discovery and booking through post-experience engagement and repeat.
You will set the direction, define success metrics, identify what is and isn't working, and own the outcome. You will partner with Growth Marketing and Engineering to translate strategy into shipped campaigns and automated workflows.
Key responsibilities include:
- Owning lifecycle & CRM strategy, including defining the end-to-end guest lifecycle strategy for Experiences
- Setting the strategy for email and push programs, including identifying high-impact audience segments and building a testing framework
- Driving automation of high-performing sends to maximize reach with minimal ongoing cost
- Setting the strategy for editorial & owned content, including building an editorial calendar and a content-to-conversion measurement approach
- Defining the strategy and success criteria for the Experiences guest referral program
Requirements:
- 12+ years in growth, lifecycle, CRM, email, or content marketing, ideally in a consumer marketplace or travel context
- Track record owning a channel or lifecycle strategy end to end and being accountable for its business outcome
- Experience setting strategy that others execute against, in a matrixed environment
- Strong analytical skills, including building measurement frameworks and interpreting A/B tests
- Experience building and scaling email/push automation programs
Nice to have:
- Two-sided marketplace or platform experience with both supply and demand levers
- Familiarity with marketing automation platforms and referral/incentive mechanics
- Experience running a newsletter or editorial program with a measurable growth mandate