Description
We are seeking a Paid Social Specialist to join our Marketing & Technology service team. As a Paid Social Specialist, you will contribute to the growth and success of our clients' digital campaigns.
The successful candidate will be responsible for:
- Development, set-up, and optimization of paid social campaigns across platforms like Meta, TikTok, and LinkedIn;
- Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients;
- Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization;
- Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction;
- Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans;
- Identifying and defining target audiences for effective ad targeting;
- Collaborating with design teams to create compelling visuals or videos for ad campaigns;
- Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.
To be considered for this role, you should have:
- At least 2 years of experience in a paid social advertising role, preferably in a digital agency;
- Experience with social advertising tooling such as Smartly, Hunch, Adverity, and/or Sprinklr;
- Understanding of Social KPIs, campaign optimisation, and ability to analyse results with the help of Excel, Pivot, and platform data;
- Experience with testing such as incrementally studies, and brand or search lift studies;
- Experience managing campaign budgets above 100K per month;
- Ability to effectively allocate and manage campaign budgets to achieve desired outcomes;
- Collaborative skills for working with cross-functional teams, clients, and stakeholders;
- Proactive thinking and a healthy amount of creativity;
- Up-to-date knowledge of news and trends in the paid social realm;
- Location in London or Manchester;
- Full working proficiency in English.
We offer:
- Dynamic, supportive, and creative team environment;
- Career growth opportunities in digital marketing and performance advertising;
- A reputation for doing good;
- Awesome clients;
- Opportunity for possibility.