Description
We're the world's leading consumer healthcare platform, supporting millions of patients across the US, Australia, the UK, Germany, Japan, Spain, and Canada.
We're driven by the belief that good health should last a lifetime, and that to get there we need to deliver the personalised, high-quality, and empathetic care that the traditional system cannot support.
You'll partner with our care teams of prescribers, nurses, health coaches, pharmacists, and dietitians to support patients across preventative health, weight management, and specific women's and men's health conditions.
We joined Hims & Hers so that you can do all of the above on a bigger scale, with more ambition, a stronger global brand, and the resources to deliver care to patients in dozens of countries.
The Opportunity
We believe in the balance between innovation and incremental changes, and we invest in both.
You'll own a structured, always-on programme of experimentation across our key digital surfaces: landing pages, assessment flows, activation, and onboarding, with a clear ambition to expand into post-sales and lifecycle touchpoints as the programme matures.
You'll bring both the scientific rigour to run experiments that actually mean something, and the strategic instinct to know which experiments are worth running in the first place.
Responsibilities
Turn Data and Insight into Sharper Hypotheses
- Combine multiple signals , funnel analytics, behavioural data, session recordings, patient research, support themes , to develop a genuine point of view on why the experience is performing or underperforming
- Run structured discovery each quarter that directly changes at least one roadmap priority; not just 'here's what the data says' but 'here's what we should do about it'
- Write read-outs that go beyond the result: what did we learn about patient behaviour? What does this change about our next hypothesis? What did we rule out?
Build and Own a Structured Experimentation Programme
- Build a clear hypothesis and experimentation framework based on both qualitative and quantitative insight, and not doing it because “my gut told me so”
- Sequence experiments deliberately: validate assumptions cheaply before committing to big builds; test the riskiest hypotheses first
- Maintain a clear, always-current view of what you're testing, why you're testing it, and what you expect to learn , not a backlog of ideas, but a coherent programme with a through-line
- Ensure every test has a purpose that maps back to a strategic question about the patient experience
Set Experiments Up to Actually Tell You Something
- Write rigorous briefs: clear hypothesis, defined primary metric, pre-specified success criteria, correct sample size, and expected run time before running a test
- Understand the difference between statistical significance and practical significance and never call a test early, on gut feel, or because the numbers look good in week two
- After every experiment, update the roadmap based on what you learned, not just what you planned; dead ends are as valuable as wins if you know what to do with them
- Build a compounding library of knowledge about what works on our surfaces such as patterns, principles, and reusable frameworks the whole team can draw on
Work Cross-Functionally to Ship
- Collaborate with design, product managers, growth marketing, and clinical to move tests through from brief to launch without delays accumulating
- Flag dependencies and risks before they become blockers; communicate clearly enough that the team always knows where things stand
Who We're Looking For
You think of experiments as a way to validate your thinking, not just a test.
You're statistically literate and uncompromising about it.
You're a systematic hypothesis builder.
You synthesise insight across sources.
You're obsessed with the 'so what'.
You own outcomes, not just execution.
The Scope
Today, you'll own experimentation across our core web surfaces , landing pages, quiz flows, and purchase funnels.
Over time, the scope will extend into post-sales and other touchpoints as we build a more connected, end-to-end view of patient optimisation.
You'll work at the intersection of growth marketing, product management, UX, research, and conversion strategy, bringing both the analytical depth to run a credible programme and the patient empathy to know what's actually worth improving.