Description
As a Sales Marketing Coordinator at TEGNA's KUSA KTVD-TV in Denver, you will play a crucial role in driving growth and success across our Television, Streaming, and Digital platforms.
You will collaborate with internal teams to ensure seamless activations and support sales efforts by developing compelling sales presentations alongside Account Executives.
Your responsibilities will include:
- Project Management: Translating client needs into tailored advertising solutions, supporting Account Executives throughout interactions with prospective and current advertisers.
- Sales Material Development: Creating compelling sales materials that outline strategic advertising solutions leveraging TEGNA's products and services.
- Solution Development: Collaborating with Account Executives throughout the ideation process to develop innovative ad solutions and client proposals.
- Proposal Review & Presentation: Reviewing proposals with Account Executives to ensure accuracy and effectiveness.
- Solution Deployment: Working with internal TEGNA teams to determine if existing solutions can be utilized or if unique concepts need to be developed to achieve desired business outcomes.
- Post-Sale Transition: Collaborating with Account Executives to ensure a seamless transition from sale to execution.
- Cross-Department Coordination: Serving as a liaison between the sales, community, and news departments to launch sponsored content programs.
- Sponsored Content Management: Overseeing social media posts and ad strategies related to sponsored content initiatives.
- CRM & Campaign Management: Ensuring Account Executives complete Campaign Briefs in CRW and gathering any additional information needed for campaign execution.
Requirements:
- Bachelor's degree preferred.
- 2+ years in a pre-sales solutions role, preferably within the advertising industry.
- Proficiency in Microsoft Office Suite, with strong PowerPoint skills.
- Experience with CRM and Project Management software.
- Knowledge of TV, streaming, and digital marketing.
- Experience using social media ad platforms, specifically Facebook Ad Manager.
We offer a comprehensive benefits package, including:
- Medical, dental, and vision coverage.
- 401(k) program with company match.
- Paid Time Off and holidays.
- Virtual doctor's appointments and therapy sessions.
The pay range for this role is $55,000-$65,000 USD.