Description
We are seeking a Business Analytics Manager to join our Anti-Infectives Insights & Analytics team. As a Business Analytics Manager, you will develop and execute commercial analyses that drive performance of our Anti-Infectives Portfolio. You will work closely with cross-functional stakeholders, including sales, marketing, and other members of the BU Commercial Insight (CI) lead team.
Your key responsibilities will include:
- Executing marketing analytics for customer targeting and segmentation, marketing mix modeling, and campaign/program performance analytics
- Proactively identifying key opportunities to drive performance by leveraging various marketing analytics
- Collaborating and partnering effectively with various stakeholders across the enterprise
- Creating succinct storyboards to communicate data learnings influencing business decisions
- Continuously identifying opportunities to bring outside-in thinking, increase efficiencies through process and analytics automation, and use analytical tools such as SAS, R, Python, or similar
To be successful in this role, you will need:
- A Bachelor’s degree in Business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/Economics
- Experience with analytical and visualization tools such as Python, SQL, Thoughtspot, PowerBI, Tableau, etc.
- Experience leading analytical workstreams or projects with cross-functional stakeholders
Preferred qualifications include:
- M.Sc in Computer Sciences, Operations Research, Analytics, Statistics, Finance/Economics or related
- A minimum of 4 years of experience in multiple commercial analytics functions like call planning, targeting, customer segmentation
- Professional experience in marketing analytics, full-time employment in mid-large organizations, or in leading global management consulting firm, with focus on Marketing and Customer Analytics, ideally in U.S. commercial pharma
GSK offers a comprehensive benefits program, which can be found on our website.